Course curriculum

  • 1

    Welcome! Course overview and resources

    • Welcome to the course

    • Course FAQs

    • Course Overview

    • Participant Workbook

    • DOWNLOAD: Getting In Guide

    • DOWNLOAD: Getting There Guide

    • Course instructor, learning objectives, CE credits
  • 2

    Intro to Engagement

    • Download and follow along

    • Rule of Engagement: What does engagement look like?

    • Roll Call & Resources

    • Case for Change - What kind of bricklayer are you?

    • Overview of Rules of Engagement

    • Four Myths and Four Rules of Engagement

    • Before we dive in...
  • 3

    Connect to the Core

    • Download and follow along

    • Being part of something big

    • How do you connect to the core?

    • Connecting to the core - IN ACTION

    • Engage with powerful and sticky messages

    • Last 1000 Days - Patient time is the most important currency in health and social care
  • 4

    Engage the Engaged

    • Download and follow along

    • Seeking champions who are opinion leaders

    • ​First Follower: Leadership Lessons from Dancing Guy

    • Who is your champion?

    • Reflection
  • 5

    Customize Communications

    • Download and follow along

    • Finding the right messenger

    • Don't Mess With Texas Ad

    • Develop the right sticky message

    • Use the right medium for your message

    • Reflection
  • 6

    Align & Segment

    • Download and follow along

    • Start small where you are most likely to be successful

    • Reflection
  • 7

    Relationship building in the workplace

    • Diving into building relationships in the workplace

    • How to initiate a partnership

    • How to make the connection

    • Nurturing the partnership

    • What's in it for me? Or them?

    • WIIFM? Them? Presentation

    • Reflection
  • 8

    Wrap Up

    • Download and follow along

    • Closing remarks

    • Thank you & next steps

    • Course Evaluation - Required for CE Credit
  • 9

    Download Customizable Resources

    • WIIFM Powerpoint

    • Rules of Engagement Powerpoint